Tech SEO Connect is a two-day event entirely dedicated to helping you learn more about technical SEO and connect with like-minded peers from across the world.
The only conference in the world that is open to everyone and completely dedicated to technical SEO. No talks about “SEO 101” or “how to build links with digital PR”. We are gathering the smartest technical SEOs in the world to talk about technical SEO and technical SEO alone.
Learn and grow alongside a community of your technical SEO peers from across the world. Tech SEO Connect will gather hundreds of technical SEOs from around the world in the same physical space where we will all meet face to face, learn from each other, and, most importantly, grow together as a community.
You’ll be able to listen to a variety of guest speakers covering all sorts of technical SEO topics, from crawling and rendering, to working with and understanding large amounts of data, to using bleeding edge machine learning techniques to accelerate SEO work, and everything inbetween.
All times Eastern. Conference sessions at Bay 7.
November 4, 2026
At SO/IF Bar in downtown Durham
At Mateo Bar de Tapas (full restaurant buyout)
Hosted by The SEO Community and Noah Learner
November 5, 2026
Solid Ground: What AI Agents Stand On, and Why It Shifts
Inside AI Search: From Queries to Citations
Why Google Is Taking Aggressive Action on SERP Data Collection and What to Do About It
Evergreen Crawl: See Your Site Exactly as Googlebot Saw It
AI Bots on Your Site: What They See, Why It Matters, and Where to Draw the Line
Leave the venue and explore downtown Durham for lunch with friends.
Video SEO to Super-Charge AIO Visibility
Brand Visibility Reporting When No Single Data Source Covers It
When Server Logs Lie: The Wire-Level Truth Behind Googlebot’s Ghost Errors
The Philosophy Minor’s Guide to Log Files
We’ll be serving drinks from a 1930s-era rail car right in the heart of American Tobacco Campus.
Live jazz from Butler Knowles and friends.
Beer and wine from delafia.
English muffin personal pizzas from Redstart Foods
At BOOM Club in Durham
SEO and DJ Lily Ray, alongside Ash Lauryn, LexOnLoud and thefacesblur
Free with your conference badge
No separate ticket needed
November 6, 2026
The FACTS Leaderboard: Measuring Model Factuality
Technical SEO in the AI Search Era in 2026: The Shifts, Trends and What to Do About Them
AI and the Rise of the Agentic Web
Technical SEO for a Web That Answers and Acts
Reciprocal Rank Fusion: How a Query’s Intents Collaborate to Build an Answer
The Leaked ChatGPT Ranking Stack: How OpenAI Scores Every Webpage
Leave the venue and explore downtown Durham for lunch with friends.
SEOs Don’t Actually Do Marketing and It Shows
What I've Learned Doing Over 100 Website Replatformings and Migrations
It Works on My Data: Dev Habits for SEOs Who Code With AI
I Can't Code. Here's How I Built Our Entire Client Intelligence System Anyway
At delafia
1103 S Roxboro St, Durham, NC 27707
Tacos from Taqueria La Vaquita from 6 to 8 PM
Live jazz from Butler Knowles and friends from 7 to 10 PM
Free with your conference badge
No separate ticket needed
Principal Product Manager, Microsoft AI, Bing Web Data Platform
Founder & Chief Executive Officer, iPullRank
Founder & International SEO Consultant, Orainti
Sr. Director AI Search, TAG the Aspen Group
Technical AI SEO Manager, Microsoft
AI Search Product Growth, HubSpot
Senior Machine Learning Engineer, Gemini, Google DeepMind
Senior Manager, Technical SEO, Pipedrive
Chief Product Officer, Previsible
Vice President, iPullRank
Director of Engineering, Technical SEO, Cox Automotive Inc.
Principal Product Manager, Search, Red Hat
Founder, EdgeComet
GEO Researcher, Peec AI
Founder and CEO, MobileMoxie
Founder and CEO, DemandSphere
Business Intelligence Lead, LOCOMOTIVE Agency
Content Marketing Lead, Profound
Explore the venues and hotels around downtown Durham.
Find each location using its Google Maps link below.
Choose a location to view its details.
Conference venue
324 Blackwell St #700, Durham, NC 27701
Welcome Drinks
331 W Main St
Welcome Party
109 W Chapel Hill St
Happy Hour
300 Blackwell St
Look for the rail car beside the Power Plant.
After Party
600 Foster St, Unit B
Farewell Party
1103 S Roxboro St, Durham, NC 27707
Conference hotel
345 Blackwell St
Nearby hotel
111 N Corcoran St
Nearby hotel
315 E Chapel Hill St
Nearby hotel
201 Foster St
Bay 7 is on the American Tobacco Campus in downtown Durham. Fly into RDU, take the train to Durham station, or drive and park on campus.
RDU is about 24 minutes by car from the venue. Rideshare and taxis pick up outside every terminal.
Amtrak's Durham station is about a 10-minute walk from Bay 7.
Park in the South Deck on the American Tobacco Campus. Bay 7 is a 1- to 2-minute walk from the deck.
Our hotel block is sold out. Some rooms may still be available at standard rates. Please visit the Aloft website to reserve your room directly.
Aloft Durham Downtown is the closest hotel to the venue.
Walking estimates from Bay 7 via Google Maps
Tech SEO Connect is a two-day, single-track conference in Durham, North Carolina, for people who want to go deeper into search.
We bring together technical SEOs, in-house search leaders, agency owners, developers, and the people building search tools. The common thread is curiosity about how things work, experience with difficult problems, and a willingness to share what you’ve learned.
The conference grew out of friendships formed in the technical SEO community and a desire to spend more time learning together in person. Inspired by the small, substantive gatherings at TechSEO Boost in Boston, Matthew Kay, Patrick Stox, JR Oakes, and Mike King launched Tech SEO Connect in 2024. We wanted to create the kind of event we would make time to attend ourselves.
That starts with the program. We seek out speakers whose work gives them something useful to share and put real care into how the talks fit together. The aim is to leave you with ideas you’re still thinking about weeks later. Everyone follows the same track, so a conversation over coffee can pick up where a session left off.
We keep the gathering small enough to get to know people. You can reconnect with friends, meet someone whose work you’ve followed for years, or find another person wrestling with a problem that looks a lot like yours. There’s room to sit down, open a laptop, and work through an idea together.
We also care about how it feels to be here. Beautiful spaces, an all-day espresso bar, good food, live music, and evenings spent together are part of the experience. We choose places and people we love, and put the event’s resources back into making those two days worthwhile.
Sponsors are part of the community. We keep their presence small and personal, with simple tables and comfortable places to talk. We don’t sell or hand over attendee lists. You decide who you want to connect with and what you want to share.
The learning extends beyond the room, too. We livestream talks and make recordings freely available on YouTube so the wider community can benefit.
Come with questions, bring your curiosity, and leave with new ideas and people you’ll want to stay in touch with.
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